Traffic is not the goal
A page can rank and still never make the phone ring. Lead generation SEO starts from the other end: which searches turn into calls, and what does the page need to say so the caller picks you?
How we approach it
- Start with search intent. Someone typing "sewer line camera inspection cost" is closer to buying than someone typing "how do sewers work".
- Build pages around the problem the customer has, in their words, before the service name.
- Put the phone number, hours and service area where a stressed person can find them in two seconds.
- Track calls and forms back to the page and the search that produced them.
- Cut or rewrite pages that bring visits but no leads.
What you see each month
Calls, forms and booked jobs by page, next to rankings. If a page ranks well and converts badly, we fix the page. If it converts well and ranks badly, we put more work behind it.
Why this matters
Most agencies report what is easy to count. We report what pays the bills, and we let it decide where the next month's work goes.