What GEO means
Generative engine optimization is the practice of shaping content so AI tools that write answers can use it. Where classic SEO earns a ranking, GEO earns a citation inside the answer.
The practical moves
- Lead each page with a direct answer, then the detail.
- Use specific numbers, places and dates rather than vague claims.
- Write FAQ answers in plain sentences a tool can lift whole.
- Attribute your data: say where each figure came from and when.
- Keep facts consistent everywhere they appear.
- Publish original material that is not available elsewhere.
What we avoid
Stuffing pages with phrases aimed at machines. Assistants are built to reward pages that help people, and they get better at spotting the rest every month.
Where to start
Usually with the ten questions customers ask most before they call. Answer those better than anyone in your area, then build outward.