Absolute FirstMedia Free review(636) 359-1153
ResultsFinal · Oct 27
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Media kit

Everything you need to write about, feature or partner with Absolute First Media: logos, colors, type, boilerplate, bios and facts, each with its source.

About · 40 words

Absolute First Media builds websites, SEO and apps for business, big and small. The method was proved first on Able Rooter, the St. Louis drain company run by brothers Michael Proctor and Tom Craig: be found, be trusted, get the call.

About · 100 words

Absolute First Media builds websites, SEO and apps for business, big and small. Its work started at home, on Able Rooter, the St. Louis drain and sewer company run by brothers Michael Proctor and Tom Craig. Every page is written for the person about to call, every job becomes proof for the next one, and every number is shown with its source and date. Today the shop holds a 5.0-star Google rating on 1,052 reviews and sits near the top of Google for 140 real local searches. The same method, and the ServicePlumber app behind it, is now available to other businesses. Human experience. Amplified.

Copy freely. Please keep figures with their dates.

At a glance
What
Websites · SEO · Apps for business, big and small
Tagline
Human experience. Amplified.
Where
St. Louis, Missouri
People
Michael Proctor · Tom Craig
Proof shop
Able Rooter
App
ServicePlumber: Desk, Story Drive, Content Blast, Data Hub, Sidekick
Verified facts

The numbers, with receipts.

These describe Able Rooter, the shop where the method was proved. They are results of a real business, not promises for yours.

5.0 ★Google rating on 1,052 reviewsAble Rooter's public Google Maps listing, Oct 27, 2026
140Real Google searches with an average position under 1.5Google Search Console for ablerooter.com, Oct 10–26, 2026 and Jun 2025–Oct 2026
480Appearances in Google AI answersGoogle Search Console search appearance, Oct 10–26, 2026
92Visits referred by ChatGPT; 2026 is 4.4× 2025Google Analytics 4, sessions by source, 2024–Oct 2026
1.49MTikTok views across 179 videos on @sewerspaidforit.comSum of public view counts, Oct 27, 2026
83%Of written reviews name Tom (282 of 340)Manual count of written Google reviews, Oct 24, 2026
People

The brothers.

Michael Proctor and Tom Craig of Able Rooter

Michael Proctor

Marketer · St. Louis

Michael has worked in search marketing since the Overture era of paid search. He builds the websites, rankings and software behind Able Rooter, the drain company he co-owns with his brother, and now brings that work to other businesses as Absolute First Media.

Tom Craig

Technician · Trainer · Coach

Tom is a drain and sewer technician, trainer, plumbing estimator and jetting expert. 282 of 340 written Google reviews of Able Rooter name him. He coaches plumbing shops at Sewers Paid For It, and his TikTok has 1.49M views.

Brand

Logo, color and type.

Clear spaceKeep space equal to half the mark's height on every side.
Minimum sizeMark 24 px on screen, 0.375 in in print. Lockup 120 px wide.
Don'tStretch it, recolor the hex, add shadows, or set it on busy photos.
Name“Absolute First Media” first mention; “Absolute First” after.
Navy#0F1C2EPrimary. Backgrounds, bands, type on light.
Brass#DDA845Accent. The mark, highlights, buttons on navy.
Brass text#8F621ABrass for small type on light backgrounds (AA).
Steel#A3B3C7Secondary type on navy.
Paper#F2F4F7Light background.
Rally red#C4232FSparingly. Ballpark moments, live status.
DisplayArchivo CondensedBlack, 62–80% width, uppercase headlines.
TextPublic SansRegular to Bold for body and UI.
DataJetBrains MonoLabels, sources and numbers.
Voice

Plain. Proven. Warm. Say what we did, show where the number came from, and never promise what we can't prove. A little ballpark energy, never hype.

Word of the day
“Show up when you said you would. That's half the battle won.”
From the field: honest work, told plain · a new one every dayNo. 1 of 365