Media kit
Everything you need to write about, feature or partner with Absolute First Media: logos, colors, type, boilerplate, bios and facts, each with its source.
Absolute First Media builds websites, SEO and apps for business, big and small. The method was proved first on Able Rooter, the St. Louis drain company run by brothers Michael Proctor and Tom Craig: be found, be trusted, get the call.
About · 100 wordsAbsolute First Media builds websites, SEO and apps for business, big and small. Its work started at home, on Able Rooter, the St. Louis drain and sewer company run by brothers Michael Proctor and Tom Craig. Every page is written for the person about to call, every job becomes proof for the next one, and every number is shown with its source and date. Today the shop holds a 5.0-star Google rating on 1,052 reviews and sits near the top of Google for 140 real local searches. The same method, and the ServicePlumber app behind it, is now available to other businesses. Human experience. Amplified.
Copy freely. Please keep figures with their dates.
- What
- Websites · SEO · Apps for business, big and small
- Tagline
- Human experience. Amplified.
- Where
- St. Louis, Missouri
- People
- Michael Proctor · Tom Craig
- Proof shop
- Able Rooter
- App
- ServicePlumber: Desk, Story Drive, Content Blast, Data Hub, Sidekick
- Family
- The Drain Bros · Sewers Paid For It
- Media contact
- (636) 359-1153 · contact form
The numbers, with receipts.
These describe Able Rooter, the shop where the method was proved. They are results of a real business, not promises for yours.
The brothers.

Michael Proctor
Marketer · St. LouisMichael has worked in search marketing since the Overture era of paid search. He builds the websites, rankings and software behind Able Rooter, the drain company he co-owns with his brother, and now brings that work to other businesses as Absolute First Media.
Tom Craig
Technician · Trainer · CoachTom is a drain and sewer technician, trainer, plumbing estimator and jetting expert. 282 of 340 written Google reviews of Able Rooter name him. He coaches plumbing shops at Sewers Paid For It, and his TikTok has 1.49M views.
Logo, color and type.


#0F1C2EPrimary. Backgrounds, bands, type on light.#DDA845Accent. The mark, highlights, buttons on navy.#8F621ABrass for small type on light backgrounds (AA).#A3B3C7Secondary type on navy.#F2F4F7Light background.#C4232FSparingly. Ballpark moments, live status.Plain. Proven. Warm. Say what we did, show where the number came from, and never promise what we can't prove. A little ballpark energy, never hype.
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