I'm Michael Proctor. I sold search ads when Overture was selling clicks on Yahoo for fractions of a cent. Today I run the marketing and the tech for Able Rooter, my brother Tom's drain shop in St. Louis. Every system I sell, I built and proved there first.
No charge to request the call. Mike or Tom calls back within one business hour.
WebsiteLocal SEOReviewsablerooter.com
ServicePlumberAppWebsiteserviceplumber.app
THE DRAIN BROSCoachingWebsiteTikToksewerspaidforit.com
The recipe was proven on a family drain company because that's where I could prove it with my own numbers. It works anywhere real work gets done for real customers.
Each tool has one job and does it well. Together they turn finished work into the next customer, for a two-truck shop or a fifty-location brand.
Recorded sales, average ticket, traffic and leads on one screen. Better, worse or the same, one week at a time.
Calls, customers, appointments, pricing and job history in one place. The last visit is already on the card.
Notes, photos and the job itself become a draft: the findings plus the place, ready to be a page.
Draft, then review, then the connected publish step. Nothing goes up until a person reads it.
Record what you want to say, in your own words. Sidekick turns it into articles and content, ready for review.
Sample screens illustrate how each tool works. They are not a live account.3
Most business websites sit still. Ours run in a loop: the site attracts the lead, the work gets recorded, the record becomes the next page, and the numbers show what to do next.
Finished work is the most valuable thing a business makes, and most businesses throw it away. Shown here with a drain job; the same goes for an order, a project or a client engagement.
Illustrative example, not a specific customer.
Signals from Google, the store, the phone and the reviews come together in one place. It reports every day, flags what's slipping, and grows with every job.
Data Hub puts recorded sales, traffic and leads on one screen. Compare periods. See the services and towns behind the money.
You see it every morningConnection monitoring catches a broken link to Google or the store. Pages that start losing clicks get flagged for a refresh.
A person makes the fixEvery finished job can become a new page. More pages that match real searches bring the next call, which makes the next page.
The loop compoundsAble Rooter is a family drain, sewer and plumbing company in South City St. Louis, at the work since 2011. Each number names where it came from.
Website, local SEO, reviews, short video and the job desk, built in-house.
“Tom was at my house 15 min later. He was very professional and seemed to know exactly what was wrong, and fixed the problem pretty quick.”
“The cost was exactly what he quoted me on the phone. He is friendly, honest and shows up when he says he will be there.”
“Texted when he arrived, and texted afterwards to follow up. He does business the way I do business.”
“Tom answered our call quickly and did an outstanding job. He explained how the tree roots had clogged the drain.”
“Had a few different companies out and the problem kept reoccurring. I called Able Rooter and haven't had the problems I had in the past.”
“Tom arrived within an hour of calling. Provided pricing upfront.”
Results shown are Able Rooter's and are not typical.2 Review excerpts from public Google reviews.7
Every search below is one where Able Rooter's site averages first place on Google, straight from Google's own Search Console report. Filter by category or find a search.
| Pos. | Google search | Avg. position | Impressions |
|---|---|---|---|
| 1 | “sewer line repair”Sewer & lines | 1.2 | 82 |
| 1 | “emergency plumber”Emergency & 24-hour | 1.3 | 73 |
| 1 | “plumber st louis”Plumbers & plumbing | 1.3 | 69 |
| 1 | “plumber near me”Plumbers & plumbing | 1.2 | 56 |
| 1 | “sewer repair”Sewer & lines | 1.0 | 39 |
| 1 | “24 hour plumber”Emergency & 24-hour | 1.0 | 35 |
| 1 | “plumber st. louis”Plumbers & plumbing | 1.1 | 34 |
| 1 | “drainage cleaning”Drain cleaning & repair | 1.3 | 32 |
| 1 | “drain repair”Drain cleaning & repair | 1.0 | 30 |
| 1 | “st louis plumber”Plumbers & plumbing | 1.2 | 30 |
| 1 | “drainage company”Drain cleaning & repair | 1.0 | 28 |
| 1 | “plumbing”Plumbers & plumbing | 1.0 | 25 |
| 1 | “plumber saint louis”Plumbers & plumbing | 1.0 | 21 |
| 1 | “st. louis plumber”Plumbers & plumbing | 1.2 | 20 |
| 1 | “leak detection services”Inspection & leak detection | 1.3 | 19 |
| 1 | “sewer and drain cleaning st louis”Sewer & lines | 1.0 | 18 |
| 1 | “leak detection”Inspection & leak detection | 1.2 | 16 |
| 1 | “plumber st. louis mo”Plumbers & plumbing | 1.0 | 15 |
| 1 | “who is the best plumber in saint louis”Plumbers & plumbing | 1.3 | 15 |
| 1 | “sewer and drain cleaning company near me”Sewer & lines | 1.0 | 14 |
| 1 | “st. louis drain repair”Drain cleaning & repair | 1.0 | 14 |
| 1 | “professional drain cleaning”Drain cleaning & repair | 1.4 | 14 |
| 1 | “drain pipe repair”Drain cleaning & repair | 1.0 | 13 |
| 1 | “emergency plumber services”Emergency & 24-hour | 1.0 | 13 |
| 1 | “toilet repair st. louis”Repairs | 1.4 | 13 |
| 1 | “24 hour plumbing”Emergency & 24-hour | 1.0 | 12 |
| 1 | “drain repair st. louis mo”Drain cleaning & repair | 1.2 | 12 |
| 1 | “sewer pipe repair”Sewer & lines | 1.3 | 12 |
| 1 | “where can i find trenchless drain cleaning companies?”Sewer & lines | 1.3 | 12 |
| 1 | “drain service st. louis”Drain cleaning & repair | 1.0 | 11 |
| 1 | “st louis plumbing”Plumbers & plumbing | 1.3 | 11 |
| 1 | “drain pipe repair st. louis”Drain cleaning & repair | 1.4 | 11 |
| 1 | “sewer line repair st. louis”Sewer & lines | 1.4 | 11 |
| 1 | “plumber toilet repair”Repairs | 1.0 | 10 |
| 1 | “plumbing and drain cleaning”Drain cleaning & repair | 1.0 | 10 |
| 1 | “sewer line replacement st. louis”Sewer & lines | 1.0 | 10 |
| 1 | “st. louis plumbing”Plumbers & plumbing | 1.0 | 10 |
| 1 | “plumber free estimate”Plumbers & plumbing | 1.0 | 9 |
| 1 | “sewer pipe repair st. louis”Sewer & lines | 1.0 | 9 |
| 1 | “plumbing company”Plumbers & plumbing | 1.0 | 8 |
| 1 | “sink repair st. louis”Repairs | 1.0 | 8 |
| 1 | “st. louis plumbers”Plumbers & plumbing | 1.0 | 8 |
| 1 | “drain cleaners”Drain cleaning & repair | 1.2 | 8 |
| 1 | “pipe repair”Repairs | 1.2 | 8 |
| 1 | “kitchen sink repair st. louis”Repairs | 1.0 | 7 |
| 1 | “plumber near st louis mo”Plumbers & plumbing | 1.0 | 7 |
| 1 | “plumber service”Plumbers & plumbing | 1.0 | 7 |
| 1 | “toilet repair plumber near me”Repairs | 1.0 | 7 |
| 1 | “underground pipe repair st. louis”Sewer & lines | 1.0 | 7 |
| 1 | “backflow repair st. louis”Sewer & lines | 1.0 | 6 |
| 1 | “benton park plumbers”Neighborhoods & nearby cities | 1.0 | 6 |
| 1 | “emergency plumbing st. louis”Emergency & 24-hour | 1.0 | 6 |
| 1 | “pipe repair st. louis”Repairs | 1.0 | 6 |
| 1 | “plumbers”Plumbers & plumbing | 1.0 | 6 |
| 1 | “plumbing near me”Plumbers & plumbing | 1.0 | 6 |
| 1 | “sewer cleaning st. louis”Sewer & lines | 1.0 | 6 |
| 1 | “trenchless sewer repair st. louis”Sewer & lines | 1.0 | 6 |
| 1 | “plumbing repair st. louis”Plumbers & plumbing | 1.2 | 6 |
| 1 | “basement plumbing st louis”Repairs | 1.3 | 6 |
| 1 | “burst pipe saint louis”Emergency & 24-hour | 1.0 | 5 |
| 1 | “emergency plumbing”Emergency & 24-hour | 1.0 | 5 |
| 1 | “hydro jetting belleville”Neighborhoods & nearby cities | 1.0 | 5 |
| 1 | “local plumber”Plumbers & plumbing | 1.0 | 5 |
| 1 | “plumbers st. louis”Plumbers & plumbing | 1.0 | 5 |
| 1 | “plumbing camera inspection belleville”Inspection & leak detection | 1.0 | 5 |
| 1 | “sewer inspection st louis”Inspection & leak detection | 1.0 | 5 |
| 1 | “soulard mo plumbers”Neighborhoods & nearby cities | 1.2 | 5 |
| 1 | “sewer camera inspection”Inspection & leak detection | 1.4 | 5 |
| 1 | “drain cleaning belleville il”Neighborhoods & nearby cities | 1.0 | 4 |
| 1 | “drain clearing”Drain cleaning & repair | 1.0 | 4 |
| 1 | “grease trap replacements”Sewer & lines | 1.0 | 4 |
| 1 | “hydrojetting ballwin mo”Neighborhoods & nearby cities | 1.0 | 4 |
| 1 | “plumbing st. louis”Plumbers & plumbing | 1.0 | 4 |
| 1 | “sewer camera inspection st louis”Inspection & leak detection | 1.0 | 4 |
| 1 | “sewer scope inspection st louis”Inspection & leak detection | 1.0 | 4 |
| 1 | “st louis sewer camera inspection”Inspection & leak detection | 1.0 | 4 |
| 1 | “water damage leak”Repairs | 1.0 | 4 |
| 1 | “soulard mo plumbing companies”Neighborhoods & nearby cities | 1.2 | 4 |
| 1 | “24 hour plumber st. louis”Emergency & 24-hour | 1.0 | 3 |
| 1 | “basement plumbing near me”Repairs | 1.0 | 3 |
| 1 | “benton park mo plumbers”Neighborhoods & nearby cities | 1.0 | 3 |
| 1 | “drain cleaner webster groves mo”Neighborhoods & nearby cities | 1.0 | 3 |
| 1 | “drain line cleaning”Drain cleaning & repair | 1.0 | 3 |
| 1 | “plumber in st. louis”Plumbers & plumbing | 1.0 | 3 |
| 1 | “plumbing benton park”Neighborhoods & nearby cities | 1.0 | 3 |
| 1 | “plumbing repair st louis mo”Plumbers & plumbing | 1.0 | 3 |
| 1 | “sewer repair st louis mo”Sewer & lines | 1.0 | 3 |
| 1 | “benton park mo plumbing”Neighborhoods & nearby cities | 1.3 | 3 |
| 1 | “camera inspection drain”Inspection & leak detection | 1.3 | 3 |
| 1 | “emergency drain service near me”Emergency & 24-hour | 1.3 | 3 |
| 1 | “plumbing service”Plumbers & plumbing | 1.3 | 3 |
| 1 | “sewer camera inspection services near me”Inspection & leak detection | 1.3 | 3 |
| 1 | “soulard mo plumbing”Neighborhoods & nearby cities | 1.3 | 3 |
| 1 | “st louis outdoor plumbing”Repairs | 1.3 | 3 |
| 1 | “water heater service st louis”Repairs | 1.3 | 3 |
| 1 | “benton park plumbing”Neighborhoods & nearby cities | 1.0 | 2 |
| 1 | “burst pipe repair st. louis mo”Emergency & 24-hour | 1.0 | 2 |
| 1 | “drain cleaning services fenton”Neighborhoods & nearby cities | 1.0 | 2 |
| 1 | “epoxy sewer pipe lining st louis”Sewer & lines | 1.0 | 2 |
| 1 | “grease trap maintenance”Sewer & lines | 1.0 | 2 |
| 1 | “drain cleaning contractors”Drain cleaning & repair | 1.0 | 1 |
Start from real numbers, then model your own. Move the sliders to match your business. Every assumption is visible, and you can change all of them.
Hypothetical illustration. New pages are assumed to start producing after a 3-month ramp. Not a forecast or a promise.4
What the big agencies sell, scoped to the size of your business and done by the person who answers for it. Each item links to how we do it.
Tricks work until the next Google update. Honest pages built from real jobs don't expire. They pile up, and each one makes the next one stronger.
An agency rents you traffic. We build an asset you own: pages, reviews, records and numbers in your name, on your accounts.
Most businesses, big and small, still run a brochure site. Search and AI assistants now reward specific, honest answers. Few businesses have them, and every finished job, order or project is a chance to add one.
No shortcuts that get punished later. No content you'd be embarrassed to defend. Year one builds the foundation. Year three, you're standing on it.
| The typical agency | Absolute First | |
|---|---|---|
| Who owns the work | The agency's platform. Leave, and the pages go with it. | You. Your domain, your accounts, your content. |
| What a page says | A template with the town name swapped in. | Real work only your business could show. |
| How results are shown | A chart from another client. | Your numbers, each with its source and date. |
| Where AI fits | Mass-produced pages nobody read. | Fast drafts, reviewed by a person before they publish. |
| What gets promised | Page one, guaranteed. | One defined result, proved, then the next. |
| Who answers | An account manager you've never met. | Mike or Tom, within one business hour. |
The ideas behind the system, in the words we use every day.
It's not magic. It's logic.
Your work leaves. Your expertise keeps working.
Say the price before the machine starts.
Know the number twice.
Thirteen short articles on how the site and the app work, why each piece matters, and where it fits in the bigger picture.
Most contractor websites are brochures. Ours is a loop. Every finished job makes the next customer easier to find.
4 min read · The whole loopEvery city and every ZIP code gets its own page. A neighboring town's page never stands in.
3 min read · AttractTurn today's job into tomorrow's discovery, with a person reviewing every word before it goes out.
2 min read · PublishStart with a free review. Pick the level that fits. Prove one result, then grow.
I look at your site, listing, reviews and search data, and tell you plainly what's costing you calls.
One target, written down, on the plan that fits your business.
We build it, run it and show the receipt: numbers, sources and dates.
6 ServicePlumber plan prices as listed on serviceplumber.app, Oct 2026. Setup plus the first month is due at signup. Ad spend, domains, taxes and third-party fees are separate. No plan guarantees rankings or jobs. Prefer coaching? The Drain Bros, from $297.
An operator who got new tools, not a software company visiting a trade.
I've stood on both sides of a business: the sale, and the night something breaks. AI didn't give me the experience. It gave me a faster way to put it to work. Claude, ChatGPT and Grok are my tools, not my staff. One person is on the hook for your account, and it's me.
Sales and development in early paid search, when Overture sold pay-per-click ads on Yahoo for fractions of a cent.
Moved from sales toward director and vice president while the company grew from about $100,000 to about $9 million.
Co-runs the shop with his brother, Thomas Craig. Built the website, the reviews program, the video channel and the job desk.
Turning that operating life into tools and services other owners can use, starting with ServicePlumber.
Send this and Mike or Tom calls back within one business hour, 8 AM to 6 PM Central, Monday through Saturday. No charge to request the call.