The usual contractor website
Five pages: Home, About, Services, Contact, Gallery. A template with the town name swapped in. It says what every competitor says, so Google has no reason to prefer it and a homeowner has no reason to trust it.
The idea: make every job work twice
A drain company does hundreds of jobs a year across dozens of towns. Each one is proof: a real problem, in a real place, solved by a named tech. Most shops throw that away when the truck leaves. The method keeps it.
The loop
- Attract. Someone searches "sewer backup Kirkwood" or asks an AI assistant. A page that matches the place and the problem shows up.
- Convert. The page reads like a person who knows the work, and it makes calling easy.
- Do the job. Price before the machine starts. Ask for the review by name.
- Record. The job lands in the desk: customer, town, service, ticket, photos, notes.
- Publish. The record becomes a draft story or better city notes. A person reviews it.
- Measure. Data Hub shows which services, towns and pages are bringing calls, and what to do next.
Then it starts over, with one more page working for you.
The ingredients
- One place, one page
- Job stories
- Symptom-first service pages
- Every way people search
- Reviews, names and one number
- Built for the call
- Answers people and AI can trust
- Short video from the truck
Proof shopAble Rooter runs on this recipe: 5.0 stars on 1,052 Google reviews (Google Maps, Oct 27, 2026) and $2,010,552 in recorded sales across 4,754 orders in 177 cities (shop ledger, not an audit).
- AttractPages for every place and problem
- ConvertOne number. A callback promise.
- Do the jobPrice first. Review asked by name.
- RecordCustomer, place, service, ticket
- PublishJob becomes a draft. A person reviews it.
- MeasureData Hub shows what works next
- Back to AttractOne more page working for you.