Map the intent
The same service gets searched a dozen ways, and each way is a different moment:
- Price shoppers: cost, prices, coupon, deals, free estimate.
- Emergencies: emergency drain service, 24-hour, emergency sewer cleaning.
- Comparers: best drain cleaning, reviews, drain cleaning company.
- Problem-first: clogged toilet, sewer cleaning service, jetting or snaking.
One question per page
Each page answers its question in the first lines, then goes deeper, then points to the call. A price shopper gets what drives the price. An emergency gets what to do right now.
Where this goes wrong
Thin near-copies. The rule: if two pages would say the same thing, merge them. Every page has to earn its place with something specific.
Link it together
Every intent page connects to its service page, the city directory and the reviews, so whichever door someone walks through, the next step is one click away.