ABSOLUTE FIRST MEDIA · MEDIA KIT · OCTOBER 2026

ABOUT (40 words)
Absolute First Media builds websites, SEO and apps for business, big and small. The method was proved first on Able Rooter, the St. Louis drain company run by brothers Michael Proctor and Tom Craig: be found, be trusted, get the call.

ABOUT (100 words)
Absolute First Media builds websites, SEO and apps for business, big and small. Its work started at home, on Able Rooter, the St. Louis drain and sewer company run by brothers Michael Proctor and Tom Craig. Every page is written for the person about to call, every job becomes proof for the next one, and every number is shown with its source and date. Today the shop holds a 5.0-star Google rating on 1,052 reviews and sits near the top of Google for 140 real local searches. The same method, and the ServicePlumber app behind it, is now available to other businesses. Human experience. Amplified.

VERIFIED FACTS (Able Rooter, the proof shop)
- 5.0 ★: Google rating on 1,052 reviews (Source: Able Rooter's public Google Maps listing, Oct 27, 2026)
- 140: Real Google searches with an average position under 1.5 (Source: Google Search Console for ablerooter.com, Oct 10–26, 2026 and Jun 2025–Oct 2026)
- 480: Appearances in Google AI answers (Source: Google Search Console search appearance, Oct 10–26, 2026)
- 92: Visits referred by ChatGPT; 2026 is 4.4× 2025 (Source: Google Analytics 4, sessions by source, 2024–Oct 2026)
- 1.49M: TikTok views across 179 videos on @sewerspaidforit.com (Source: Sum of public view counts, Oct 27, 2026)
- 83%: Of written reviews name Tom (282 of 340) (Source: Manual count of written Google reviews, Oct 24, 2026)

BRAND COLORS
- Navy #0F1C2E: Primary. Backgrounds, bands, type on light.
- Brass #DDA845: Accent. The mark, highlights, buttons on navy.
- Brass text #8F621A: Brass for small type on light backgrounds (AA).
- Steel #A3B3C7: Secondary type on navy.
- Paper #F2F4F7: Light background.
- Rally red #C4232F: Sparingly. Ballpark moments, live status.

TYPE: Archivo Condensed (display) · Public Sans (text) · JetBrains Mono (data)

NAME: "Absolute First Media" on first mention, "Absolute First" after.
TAGLINE: Human experience. Amplified.

MEDIA CONTACT: (636) 359-1153 · absolutefirstmedia.com/#contact
Full kit online: https://absolutefirstmedia.com/press/
