ABLE ROOTER · MEDIA KIT · OCTOBER 2026

ABOUT (short)
Able Rooter is a locally owned St. Louis drain cleaning, hydro jetting and plumbing company run by brothers Thomas Craig and Michael Proctor, with a 5.0-star Google rating on 1,052 reviews.

ABOUT (long)
Able Rooter is a St. Louis drain, sewer and plumbing company owned by brothers Thomas Craig and Michael Proctor. The shop handles drain cleaning, hydro jetting, sewer line work, camera inspections and plumbing for homes and businesses across the St. Louis area, with a 5.0-star Google rating on 1,052 reviews; 282 of 340 written reviews name Tom. Its website averages first place on Google for 140 real local searches and appeared 480 times in Google AI answers in 17 days. Able Rooter is the proof shop behind Absolute First Media and the ServicePlumber app.

VERIFIED FACTS
- 5.0 ★: Google rating on 1,052 reviews (Source: Google Maps, Oct 27, 2026)
- 140: Google searches with an average position under 1.5 (Source: Google Search Console, Jun 2025 – Oct 2026)
- 480: Appearances in Google AI answers (Source: Google Search Console, Oct 10–26, 2026)
- 177: Cities served (shop's own recorded total) (Source: Able Rooter job records, Oct 2026)

PEOPLE
- Thomas Craig, Co-owner · lead tech: Drain and sewer technician, trainer, estimator, jetting expert.
- Michael Proctor, Co-owner · marketing: Runs the website, search and software.

COLORS
- Rooter red #E2231A: Logo, accents
- Navy #10284F: Buttons, bands
- Deep navy #0B1E3D: Backgrounds
- White #FFFFFF: Type on navy

TYPE
- Display: Archivo Condensed
- Text: Public Sans
- Data: JetBrains Mono

VOICE: Friendly, local, fast. Straight prices, clean basements, the tech's name on the review.

Online: https://absolutefirstmedia.com/press/able-rooter/
